The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta

• Hauptverfasser: Hamidah, Raisa Aribatul, Tsani, Atika Fikri
• Format: UMS Journal (OJS)
• Sprache: eng
• Veröffentlicht: Muhammadiyah University Press 2020
• Schlagworte: Internal marketing;Company mission;Human Resource Development;Welfare;Maqashid Syariah
• Online Zugang: https://journals.ums.ac.id/index.php/jisel/article/view/11514

This study aims to determine the effect of internal marketing consisting of the dimensions of the Company Mission and Development of Human Resources on the welfare of employees from the perspective of Maqashid Syariah on banking in the city of Surakarta. This study uses a questionnaire in primary da...