The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta
This study aims to determine the effect of internal marketing consisting of the dimensions of the Company Mission and Development of Human Resources on the welfare of employees from the perspective of Maqashid Syariah on banking in the city of Surakarta. This study uses a questionnaire in primary da...
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| Format: | UMS Journal (OJS) |
| Language: | eng |
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Muhammadiyah University Press
2020
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| Online Access: | https://journals.ums.ac.id/index.php/jisel/article/view/11514 |
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| author | Hamidah, Raisa Aribatul Tsani, Atika Fikri |
| author_facet | Hamidah, Raisa Aribatul Tsani, Atika Fikri |
| author_sort | Hamidah, Raisa Aribatul |
| collection | OJS |
| description | This study aims to determine the effect of internal marketing consisting of the dimensions of the Company Mission and Development of Human Resources on the welfare of employees from the perspective of Maqashid Syariah on banking in the city of Surakarta. This study uses a questionnaire in primary data collection and a quantitative approach with Multiple Linear Regression analysis. The research sample was 96 employees who worked a minimum of three months in banking in the city of Surakarta. Sampling using accidental sampling technique, namely determination of the sample by chance. Validity and reliability testing is carried out with the help of the SPPS 15 (Statistical Product and Service Solution) program. The result is that Internal Marketing in the Corporate Mission dimension (X1) does not have a significant effect, and the SDI Development (X2) dimension has a significant positive effect of 0.877 on Employee Welfare from the Maqashid Syariah perspective on Banking in Surakarta. |
| format | UMS Journal (OJS) |
| id | oai:ojs2.journals.ums.ac.id:article-11514 |
| institution | Universitas Muhammadiyah Surakarta |
| language | eng |
| publishDate | 2020 |
| publisher | Muhammadiyah University Press |
| record_format | ojs |
| spelling | oai:ojs2.journals.ums.ac.id:article-11514 The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta Hamidah, Raisa Aribatul Tsani, Atika Fikri Internal marketing;Company mission;Human Resource Development;Welfare;Maqashid Syariah This study aims to determine the effect of internal marketing consisting of the dimensions of the Company Mission and Development of Human Resources on the welfare of employees from the perspective of Maqashid Syariah on banking in the city of Surakarta. This study uses a questionnaire in primary data collection and a quantitative approach with Multiple Linear Regression analysis. The research sample was 96 employees who worked a minimum of three months in banking in the city of Surakarta. Sampling using accidental sampling technique, namely determination of the sample by chance. Validity and reliability testing is carried out with the help of the SPPS 15 (Statistical Product and Service Solution) program. The result is that Internal Marketing in the Corporate Mission dimension (X1) does not have a significant effect, and the SDI Development (X2) dimension has a significant positive effect of 0.877 on Employee Welfare from the Maqashid Syariah perspective on Banking in Surakarta. Muhammadiyah University Press 2020-09-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journals.ums.ac.id/index.php/jisel/article/view/11514 10.23917/jisel.v3i2.11514 Journal of Islamic Economic Laws; Vol 3, No 2: July 2020; 124-140 2655-9617 2655-9609 eng https://journals.ums.ac.id/index.php/jisel/article/view/11514/6004 Copyright (c) 2020 Raisa Aribatul Hamidah, Atika Fikri Tsani https://creativecommons.org/licenses/by/4.0 |
| spellingShingle | Internal marketing;Company mission;Human Resource Development;Welfare;Maqashid Syariah Hamidah, Raisa Aribatul Tsani, Atika Fikri The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_full | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_fullStr | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_full_unstemmed | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_short | The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta |
| title_sort | effect of internal marketing on the prosperity of maqashid syariah perspective employees on banking in surakarta |
| topic | Internal marketing;Company mission;Human Resource Development;Welfare;Maqashid Syariah |
| topic_facet | Internal marketing;Company mission;Human Resource Development;Welfare;Maqashid Syariah |
| url | https://journals.ums.ac.id/index.php/jisel/article/view/11514 |
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