Combination of K-Means and Simple Additive Weighting in Deciding Locations and Strategies of University Marketing

Every year UNIMUDA Sorong welcomes new students and keeps promoting to attract more. The process generates a growing number of student data. On the other hand, the promotional strategy to attract new students faces obstacles such as generalization among locations, ineffective time, limited personnel...

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Hlavní autoři: Kasri, Muhamad Ali, Jati, Handaru
Médium: UMS Journal (OJS)
Jazyk:eng
Vydáno: Department of Informatics, Universitas Muhammadiyah Surakarta, Indonesia 2020
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On-line přístup:https://journals.ums.ac.id/index.php/khif/article/view/11281
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