Combination of K-Means and Simple Additive Weighting in Deciding Locations and Strategies of University Marketing

• Main Authors: Kasri, Muhamad Ali, Jati, Handaru
• Format: UMS Journal (OJS)
• Language: eng
• Published: Department of Informatics, Universitas Muhammadiyah Surakarta, Indonesia 2020
• Subjects: k-means, simple additive weighting, promotion, new students
• Online Access: https://journals.ums.ac.id/index.php/khif/article/view/11281

Every year UNIMUDA Sorong welcomes new students and keeps promoting to attract more. The process generates a growing number of student data. On the other hand, the promotional strategy to attract new students faces obstacles such as generalization among locations, ineffective time, limited personnel...