Combination of K-Means and Simple Additive Weighting in Deciding Locations and Strategies of University Marketing
Every year UNIMUDA Sorong welcomes new students and keeps promoting to attract more. The process generates a growing number of student data. On the other hand, the promotional strategy to attract new students faces obstacles such as generalization among locations, ineffective time, limited personnel...
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| Main Authors: | , |
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| Format: | UMS Journal (OJS) |
| Language: | eng |
| Published: |
Department of Informatics, Universitas Muhammadiyah Surakarta, Indonesia
2020
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| Subjects: | |
| Online Access: | https://journals.ums.ac.id/index.php/khif/article/view/11281 |
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