ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EVALUASI KONSUMEN PADA PEMBELIAN SEPEDA MOTOR MEREK YAMAHA DI WELERI KENDAL
Purpose of in this research is for analyze price influence, brand, image, and relationship effort to evaluation of consumer at brand motorbike Yamaha in Weleri Kendal. Population which will be checked is all public using motor Yamaha in region Weleri Kendal, while sample applied 100 publics mo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English English English English English English English |
| Published: |
2011
|
| Subjects: | |
| Online Access: | https://eprints.ums.ac.id/13252/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1804995830019522560 |
|---|---|
| author | PRAYITNO , CATUR HADI |
| author_facet | PRAYITNO , CATUR HADI |
| author_sort | PRAYITNO , CATUR HADI |
| collection | ePrints |
| description | Purpose of in this research is for analyze price influence, brand, image,
and relationship effort to evaluation of consumer at brand motorbike Yamaha in
Weleri Kendal. Population which will be checked is all public using motor
Yamaha in region Weleri Kendal, while sample applied 100 publics motor
Yamaha in region Weleri Kendal during the observation. Data analytical method
applied in this research is multiple regression, test t, F test, and determination
test. Before done data analysis beforehand is done examination of classic
assumption. The conclusion obtained is (1) the regression equation of a line
explain that positive change at fourth of independent variable (price, brand,
image, and relationship effort) will increase variable dependent evaluation of
consumer), ( 2) variable brand and image has influence significant partially to
evaluation of consumer at motor Yamaha in town Weleri Kendal, (3) variable
price and relationship effort has no influence significant partially to evaluation of
consumer at motor Yamaha in town Weleri Kendal, (4) there was price as
variable influence, brand, image, and relationship effort in stimulant to
evaluation of consumer at motor Yamaha in town Weleri Kendal, and (5) various
change of evaluation of consumer at motor Yamaha in Weleri Kendal is
influenced the change of price variable, brand, image, and relationship effort
equal to 44,5%. |
| format | Thesis |
| id | oai:eprints.ums.ac.id:13252 |
| institution | Universitas Muhammadiyah Surakarta |
| language | English English English English English English English English |
| publishDate | 2011 |
| record_format | eprints |
| spelling | oai:eprints.ums.ac.id:13252 https://eprints.ums.ac.id/13252/ ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EVALUASI KONSUMEN PADA PEMBELIAN SEPEDA MOTOR MEREK YAMAHA DI WELERI KENDAL PRAYITNO , CATUR HADI HB Economic Theory Purpose of in this research is for analyze price influence, brand, image, and relationship effort to evaluation of consumer at brand motorbike Yamaha in Weleri Kendal. Population which will be checked is all public using motor Yamaha in region Weleri Kendal, while sample applied 100 publics motor Yamaha in region Weleri Kendal during the observation. Data analytical method applied in this research is multiple regression, test t, F test, and determination test. Before done data analysis beforehand is done examination of classic assumption. The conclusion obtained is (1) the regression equation of a line explain that positive change at fourth of independent variable (price, brand, image, and relationship effort) will increase variable dependent evaluation of consumer), ( 2) variable brand and image has influence significant partially to evaluation of consumer at motor Yamaha in town Weleri Kendal, (3) variable price and relationship effort has no influence significant partially to evaluation of consumer at motor Yamaha in town Weleri Kendal, (4) there was price as variable influence, brand, image, and relationship effort in stimulant to evaluation of consumer at motor Yamaha in town Weleri Kendal, and (5) various change of evaluation of consumer at motor Yamaha in Weleri Kendal is influenced the change of price variable, brand, image, and relationship effort equal to 44,5%. 2011 Thesis NonPeerReviewed application/pdf en https://eprints.ums.ac.id/13252/1/BAGIAN_DEPAN_OKE.pdf application/pdf en https://eprints.ums.ac.id/13252/2/BAB_SATU.pdf application/pdf en https://eprints.ums.ac.id/13252/3/BAB_DUA.pdf application/pdf en https://eprints.ums.ac.id/13252/6/BAB_TIGA.pdf application/pdf en https://eprints.ums.ac.id/13252/7/BAB_EMPAT.pdf application/pdf en https://eprints.ums.ac.id/13252/8/BAB_LIMA.pdf application/pdf en https://eprints.ums.ac.id/13252/9/DAFTAR_PUSTAKA.pdf application/pdf en https://eprints.ums.ac.id/13252/10/LAMPIRAN-LAMPIRAN.pdf PRAYITNO , CATUR HADI (2011) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EVALUASI KONSUMEN PADA PEMBELIAN SEPEDA MOTOR MEREK YAMAHA DI WELERI KENDAL. Thesis thesis, Universitas Muhammadiyah Surakarta. P100050031 |
| spellingShingle | HB Economic Theory PRAYITNO , CATUR HADI ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EVALUASI KONSUMEN PADA PEMBELIAN SEPEDA MOTOR MEREK YAMAHA DI WELERI KENDAL |
| title | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EVALUASI KONSUMEN PADA PEMBELIAN SEPEDA MOTOR MEREK YAMAHA DI WELERI KENDAL |
| title_full | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EVALUASI KONSUMEN PADA PEMBELIAN SEPEDA MOTOR MEREK YAMAHA DI WELERI KENDAL |
| title_fullStr | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EVALUASI KONSUMEN PADA PEMBELIAN SEPEDA MOTOR MEREK YAMAHA DI WELERI KENDAL |
| title_full_unstemmed | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EVALUASI KONSUMEN PADA PEMBELIAN SEPEDA MOTOR MEREK YAMAHA DI WELERI KENDAL |
| title_short | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EVALUASI KONSUMEN PADA PEMBELIAN SEPEDA MOTOR MEREK YAMAHA DI WELERI KENDAL |
| title_sort | analisis faktor faktor yang mempengaruhi evaluasi konsumen pada pembelian sepeda motor merek yamaha di weleri kendal |
| topic | HB Economic Theory |
| url | https://eprints.ums.ac.id/13252/ |
| work_keys_str_mv | AT prayitnocaturhadi analisisfaktorfaktoryangmempengaruhievaluasikonsumenpadapembeliansepedamotormerekyamahadiwelerikendal |