AN ANALYSIS OF PERSUASIVE LANGUAGE USED IN WRISTWATCH ADVERTISEMENT AT TIME MAGAZINE
This observation has purposes to know the ways of persuasion language expressed in wristwatch advertisement in Time Magazine and to describe the meaning of persuasive language used in wristwatch advertisement in Time Magazine. In this research, the data are derived from the English text in wri...
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| Format: | Thesis |
| Language: | English English English English English English English English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://eprints.ums.ac.id/10876/ |
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| Summary: | This observation has purposes to know the ways of persuasion language expressed
in wristwatch advertisement in Time Magazine and to describe the meaning of
persuasive language used in wristwatch advertisement in Time Magazine. In this
research, the data are derived from the English text in wristwatch advertisement
that containing word, phrase, clause or sentence. There are two techniques in
collecting the data, firstly the writer reads the English advertisement in Time
Magazine especially the wristwatch advertisement; secondly the writer lists and
collects phrases or sentence of the wristwatch advertisement in Time Magazine.
And then the writer uses persuasive technique in language to get the ways
persuasive language expressed and using contextual meaning to know the
meaning of persuasive language. Based on the data analysis, the writer draws
conclusion that there are eight ways to express persuasive language in wristwatch
advertisement at Time magazine. They are intensifier, imperative, rhetorical
question, repetition, simile, metaphor, short cut, and temporal language. And then
related to the meaning, the meaning used to express persuasive presents by using
superiority of wristwatch, prestige of wristwatch, the quality of wristwatch and
the freedom of wearer to set the wristwatch as their want.
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