PRESUPPOSITION ON ENGLISH SLOGAN OF FOOD AND BEVERAGE SLOGAN ADVERTISEMENT IN TELEVISION (PRAGMATICS APPROACH)

• מחבר ראשי: MARYATUN , RIRIEN
• פורמט: Thesis
• שפה: English
• יצא לאור: 2010
• נושאים: L Education (General)
• גישה מקוונת: https://eprints.ums.ac.id/10610/

This research paper analyzes the presupposition meaning on English slogan of food advertisements applying semantic approach. There are two problem statements raised in this research paper; 1) What are the presupposed meanings behind the English food and beverage advertisement slogan in television? a...