PRESUPPOSITION ON ENGLISH SLOGAN OF FOOD AND BEVERAGE SLOGAN ADVERTISEMENT IN TELEVISION (PRAGMATICS APPROACH)

• Autor Principal: MARYATUN , RIRIEN
• Formato: Thesis
• Idioma: English
• Publicado: 2010
• Subjects: L Education (General)
• Acceso en liña: https://eprints.ums.ac.id/10610/

This research paper analyzes the presupposition meaning on English slogan of food advertisements applying semantic approach. There are two problem statements raised in this research paper; 1) What are the presupposed meanings behind the English food and beverage advertisement slogan in television? a...