Marketing in action: readings and cases
Saved in:
主要作者: | FORMAN, Andrew M. |
---|---|
其他作者: | CRAVENS, David W., WOODRUFF, rOBERT B. |
格式: | 图书 |
语言: | English |
出版: |
California
Addison-Wesley
1986
|
主题: | |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
Managing marketing linkages: Text, cases, and readings
由: CESPEDES, Frank V
出版: (1996) -
Marketing management: strategy and action
由: ASSAEL, Henry
出版: (1985) -
Consumer behavior and marketing action.-- Ed.2
由: ASSAEL, Henry
出版: (1984) -
Strategic marketing cases and applications
由: CRAVENS, David W
出版: (1983) -
Cases in marketing management
由: BERNHARDT, Kenneth L
出版: (1981)