Marketing in action: readings and cases
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Format: | Book |
Language: | English |
Published: |
California
Addison-Wesley
1986
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041 | |a ENG | ||
082 | |a 658.8 |2 22 | ||
090 | |b 022015/UMS/95/H | ||
100 | |a FORMAN, Andrew M. | ||
245 | |a Marketing in action: readings and cases | ||
260 | |a California |b Addison-Wesley |c 1986 | ||
300 | |a ix, 319 p.; ill.; 28 cm | ||
650 | |a PEMASARAN | ||
700 | |a CRAVENS, David W. | ||
700 | |a WOODRUFF, rOBERT B. | ||
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