FORMAN, A. M., CRAVENS, D. W., & WOODRUFF, r. B. (1986). Marketing in action: Readings and cases. Addison-Wesley.
芝加哥风格引文FORMAN, Andrew M., David W. CRAVENS, 与 rOBERT B. WOODRUFF. Marketing in Action: Readings and Cases. California: Addison-Wesley, 1986.
MLA引文FORMAN, Andrew M., et al. Marketing in Action: Readings and Cases. Addison-Wesley, 1986.
警告：这些引文格式不一定是100％准确.