Cita APA (7th ed.)

FORMAN, A. M., CRAVENS, D. W., & WOODRUFF, r. B. (1986). Marketing in action: Readings and cases. Addison-Wesley.

Cita Chicago (17th ed.)

FORMAN, Andrew M., David W. CRAVENS, i rOBERT B. WOODRUFF. Marketing in Action: Readings and Cases. California: Addison-Wesley, 1986.

Cita MLA (9th ed.)

FORMAN, Andrew M., et al. Marketing in Action: Readings and Cases. Addison-Wesley, 1986.