Cita APA (7th ed.)

AAKER, D. A. (1984). Developing business strategies. John Wiley and Sons.

Cita Chicago (17th ed.)

AAKER, David A. Developing Business Strategies. New York: John Wiley and Sons, 1984.

Cita MLA (9th ed.)

AAKER, David A. Developing Business Strategies. John Wiley and Sons, 1984.