APA (7th ed.) Citation

AAKER, D. A. (1984). Developing business strategies. John Wiley and Sons.

Chicago Style (17th ed.) Citation

AAKER, David A. Developing Business Strategies. New York: John Wiley and Sons, 1984.

MLA (9th ed.) Citation

AAKER, David A. Developing Business Strategies. John Wiley and Sons, 1984.

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