LOUDON, D. L., & BITTA, A. J. D. (1985). Consumer behavior: Concept and applications.--Ed.2. McGraw-Hill Bo. Co.

LOUDON, David L., and Albert J. Delta BITTA. Consumer Behavior: Concept and Applications.--Ed.2. New York: McGraw-Hill Bo. Co, 1985.

LOUDON, David L., and Albert J. Delta BITTA. Consumer Behavior: Concept and Applications.--Ed.2. McGraw-Hill Bo. Co, 1985.