Cita APA (7th ed.)

HALEY, R. I. (1985). Developing effective communication strategy: A benefitsegmentation approach. John wiley and Sons.

Cita Chicago (17th ed.)

HALEY, Russell I. Developing Effective Communication Strategy: A Benefitsegmentation Approach. New York: John wiley and Sons, 1985.

Cita MLA (9th ed.)

HALEY, Russell I. Developing Effective Communication Strategy: A Benefitsegmentation Approach. John wiley and Sons, 1985.