APA-referens (7:e uppl.)

BUELL, V. P. (1984). Marketing management: A strategic planning approach. McGraw-Hill.

Chicago-referens (17:e uppl.)

BUELL, Victor P. Marketing Management: A Strategic Planning Approach. New York: McGraw-Hill, 1984.

MLA-referens (9:e uppl.)

BUELL, Victor P. Marketing Management: A Strategic Planning Approach. McGraw-Hill, 1984.