Cita APA (7th ed.)

BUELL, V. P. (1984). Marketing management: A strategic planning approach. McGraw-Hill.

Cita Chicago (17th ed.)

BUELL, Victor P. Marketing Management: A Strategic Planning Approach. New York: McGraw-Hill, 1984.

Cita MLA (9th ed.)

BUELL, Victor P. Marketing Management: A Strategic Planning Approach. McGraw-Hill, 1984.