Style de citation APA (7e éd.)

KINNEAR, T. C., & TAYLOR, J. R. (1991). Marketing research: An applied approach.-- ed. 4. McGraw-Hill.

Style de citation Chicago (17e éd.)

KINNEAR, Thomas C., et James R. TAYLOR. Marketing Research: An Applied Approach.-- Ed. 4. New York: McGraw-Hill, 1991.

Style de citation MLA (9e éd.)

KINNEAR, Thomas C., et James R. TAYLOR. Marketing Research: An Applied Approach.-- Ed. 4. McGraw-Hill, 1991.