APA-viite (7. p.)

KINNEAR, T. C., & TAYLOR, J. R. (1991). Marketing research: An applied approach.-- ed. 4. McGraw-Hill.

Chicago-viite (17. p.)

KINNEAR, Thomas C., ja James R. TAYLOR. Marketing Research: An Applied Approach.-- Ed. 4. New York: McGraw-Hill, 1991.

MLA-viite (9. p.)

KINNEAR, Thomas C., ja James R. TAYLOR. Marketing Research: An Applied Approach.-- Ed. 4. McGraw-Hill, 1991.