APA (7th ed.) Citation

KINNEAR, T. C., & TAYLOR, J. R. (1991). Marketing research: An applied approach.-- ed. 4. McGraw-Hill.

Chicago Style (17th ed.) Citation

KINNEAR, Thomas C., and James R. TAYLOR. Marketing Research: An Applied Approach.-- Ed. 4. New York: McGraw-Hill, 1991.

MLA (9th ed.) Citation

KINNEAR, Thomas C., and James R. TAYLOR. Marketing Research: An Applied Approach.-- Ed. 4. McGraw-Hill, 1991.