Cita APA (7th ed.)

CONVERSE, P. D., HUEGY, H. W., & MITCHELL, R. V. (1972). Unsur-unsur marketing/ penerjemah Suljus A. Natoradjo. Alumni.

Cita Chicago (17th ed.)

CONVERSE, Paul D., Harvey W. HUEGY, i Robert V. MITCHELL. Unsur-unsur Marketing/ Penerjemah Suljus A. Natoradjo. Bandung: Alumni, 1972.

Cita MLA (9th ed.)

CONVERSE, Paul D., et al. Unsur-unsur Marketing/ Penerjemah Suljus A. Natoradjo. Alumni, 1972.