FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.
芝加哥风格引文FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.
MLA引文FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.
警告：这些引文格式不一定是100％准确.