FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.
Citação do estilo Chicago (17ª ed.)FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.
Citação MLA (9ª ed.)FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.