Citação norma APA

FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.

Citação norma Chicago

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.

Citação norma MLA

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.