APA-ийн эшлэл(7 дахь хэвлэлт)

FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.

MLA -ийн эшлэл (9 дэх хэвлэлт)

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.