Citazione Stile APA (7a Edizione)

FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.

Citazione stile Chigago Style (17a edizione)

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.

Citatione MLA (9a ed.)

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.