APA način citiranja (7. izdanje)

FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.

Čikaški stil citiranja (17. izdanje)

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.

MLA način citiranja (9. izdanje)

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.