FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.
Style de citation Chicago (17e éd.)FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.
Style de citation MLA (9e éd.)FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.
Attention : ces citations peuvent ne pas être correctes à 100%.