FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.
Chicago-viite (17. p.)FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.
MLA-viite (9. p.)FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.
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