Παραπομπή σε μορφή APA (7η εκδ.)

FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.

Παραπομπή σε μορφή Chicago (17η εκδ.)

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.

Παραπομπή σε μορφή MLA (9th εκδ.)

FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.