FEARON, R. (1991). Advertising that works: How to create a winning advertising program for your company. Probus.
Chicago-Zitierstil (17. Ausg.)FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Chicago: Probus, 1991.
MLA-Zitierstil (9. Ausg.)FEARON, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. Probus, 1991.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.