Marketing management knowledge and skills
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2008
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| Edition: | Ed.8 |
| Subjects: | |
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| 100 | |a PETER, J. Paul | ||
| 245 | |a Marketing management |b knowledge and skills |c J. Paul Peter; James H. Donnelly, Jr. | ||
| 250 | |a Ed.8 | ||
| 260 | |a Boston |b McGraw-Hill |c 2008 | ||
| 300 | |a xvii, 813 p.; |b ill.; ind.; |c 26 cm | ||
| 650 | |a MANAJEMEN PEMASARAN | ||
| 700 | |a DONNELLY, James H., Jr. | ||
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