Global marketing management

• Glavni avtor: KOTABE, Masaaki
• Drugi avtorji: HELSEN, Kristiaan
• Format: Knjiga
• Jezik: English
• Izdano: Hoboken, NJ : Wiley, 2008.
• Izdaja: 4th ed.
• Teme: Export marketing > Management.; International business enterprises > Management.
• Online dostop: http://www.loc.gov/catdir/toc/fy0708/2007272985.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html