Global marketing management

• Autor Principal: KOTABE, Masaaki
• Outros autores: HELSEN, Kristiaan
• Formato: Libro
• Idioma: English
• Publicado: Hoboken, NJ : Wiley, 2008.
• Edición: 4th ed.
• Subjects: Export marketing > Management.; International business enterprises > Management.
• Acceso en liña: http://www.loc.gov/catdir/toc/fy0708/2007272985.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html