Global marketing management

• Hovedforfatter: KOTABE, Masaaki
• Andre forfattere: HELSEN, Kristiaan
• Format: Bog
• Sprog: English
• Udgivet: Hoboken, NJ : Wiley, 2008.
• Udgivelse: 4th ed.
• Fag: Export marketing > Management.; International business enterprises > Management.
• Online adgang: http://www.loc.gov/catdir/toc/fy0708/2007272985.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html