Global marketing management

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Bibliographic Details
Main Author: KOTABE, Masaaki
Other Authors: HELSEN, Kristiaan
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, 2008.
Edition:4th ed.
Subjects:
Online Access:http://www.loc.gov/catdir/toc/fy0708/2007272985.html
http://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html
http://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html
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