Cita APA (7th ed.)

KOTABE, M., & HELSEN, K. (2008). Global marketing management (4th ed.). Wiley.

Cita Chicago (17th ed.)

KOTABE, Masaaki, i Kristiaan HELSEN. Global Marketing Management. 4th ed. Hoboken, NJ: Wiley, 2008.

Cita MLA (9th ed.)

KOTABE, Masaaki, i Kristiaan HELSEN. Global Marketing Management. 4th ed. Wiley, 2008.