Consumer behavior and marketing strategy
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston
McGraw-Hill
2008
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Edition: | Ed.8 |
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020 | |a 9780071259354 | ||
041 | |a ENG | ||
082 | |2 22 |a 658.8342 | ||
100 | |a PETER, J. Paul | ||
245 | |a Consumer behavior and marketing strategy |c J. Paul Peter; Jerry C. Olson | ||
250 | |a Ed.8 | ||
260 | |a Boston |b McGraw-Hill |c 2008 | ||
300 | |a xxi, 555 p.; |b ill.; |c 26 cm | ||
650 | |a CONSUMER BEHAVIOR | ||
650 | |a PERILAKU KONSUMEN | ||
700 | |a OLSON, Jerry C. | ||
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999 | |c 43696 |d 43696 | ||
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