Consumer behavior and marketing strategy
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2008
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| Edition: | Ed.8 |
| Subjects: | |
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| Physical Description: | xxi, 555 p.; ill.; 26 cm |
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| ISBN: | 9780071259354 |