Citazione Stile APA (7a Edizione)

PETER, J. P., & OLSON, J. C. (2008). Consumer behavior and marketing strategy (Ed.8.). McGraw-Hill.

Citazione stile Chigago Style (17a edizione)

PETER, J. Paul, e Jerry C. OLSON. Consumer Behavior and Marketing Strategy. Ed.8. Boston: McGraw-Hill, 2008.

Citatione MLA (9a ed.)

PETER, J. Paul, e Jerry C. OLSON. Consumer Behavior and Marketing Strategy. Ed.8. McGraw-Hill, 2008.