Style de citation APA (7e éd.)

PETER, J. P., & OLSON, J. C. (2008). Consumer behavior and marketing strategy (Ed.8.). McGraw-Hill.

Style de citation Chicago (17e éd.)

PETER, J. Paul, et Jerry C. OLSON. Consumer Behavior and Marketing Strategy. Ed.8. Boston: McGraw-Hill, 2008.

Style de citation MLA (9e éd.)

PETER, J. Paul, et Jerry C. OLSON. Consumer Behavior and Marketing Strategy. Ed.8. McGraw-Hill, 2008.