APA (7th ed.) Citation

PETER, J. P., & OLSON, J. C. (2008). Consumer behavior and marketing strategy (Ed.8.). McGraw-Hill.

Chicago Style (17th ed.) Citation

PETER, J. Paul, and Jerry C. OLSON. Consumer Behavior and Marketing Strategy. Ed.8. Boston: McGraw-Hill, 2008.

MLA (9th ed.) Citation

PETER, J. Paul, and Jerry C. OLSON. Consumer Behavior and Marketing Strategy. Ed.8. McGraw-Hill, 2008.