Advanced marketing strategy: phenomena, analysis, decisions

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Bibliographic Details
Main Author:	URBAN, Glen L
Other Authors:	STAR, Steven H
Format:	Book
Language:	English
Published:	London Prentice-Hall International 1991
Subjects:	MANAJEMEN PEMASARAN
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245		\|a Advanced marketing strategy: phenomena, analysis, decisions
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300		\|a xx, 563 p.; ind., ill., 26 cm
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