APA (7th ed.) Citation

URBAN, G. L., & STAR, S. H. (1991). Advanced marketing strategy: Phenomena, analysis, decisions. Prentice-Hall International.

Chicago Style (17th ed.) Citation

URBAN, Glen L., and Steven H. STAR. Advanced Marketing Strategy: Phenomena, Analysis, Decisions. London: Prentice-Hall International, 1991.

MLA (9th ed.) Citation

URBAN, Glen L., and Steven H. STAR. Advanced Marketing Strategy: Phenomena, Analysis, Decisions. Prentice-Hall International, 1991.