APA način citiranja (7. izdanje)

HOWARD, J. A. (1989). Consumer behavior in marketing strategy. Prentice-Hall International.

Čikaški stil citiranja (17. izdanje)

HOWARD, John A. Consumer Behavior in Marketing Strategy. New Jersy: Prentice-Hall International, 1989.

MLA način citiranja (9. izdanje)

HOWARD, John A. Consumer Behavior in Marketing Strategy. Prentice-Hall International, 1989.