HOWARD, J. A. (1989). Consumer behavior in marketing strategy. Prentice-Hall International.
Citación estilo ChicagoHOWARD, John A. Consumer Behavior in Marketing Strategy. New Jersy: Prentice-Hall International, 1989.
Cita MLAHOWARD, John A. Consumer Behavior in Marketing Strategy. Prentice-Hall International, 1989.
Warning: These citations may not always be 100% accurate.