HOWARD, J. A. (1989). Consumer behavior in marketing strategy. Prentice-Hall International.
Lua i Stíl Chicago (17ú heag.)HOWARD, John A. Consumer Behavior in Marketing Strategy. New Jersy: Prentice-Hall International, 1989.
Lua MLA (9ú heag.)HOWARD, John A. Consumer Behavior in Marketing Strategy. Prentice-Hall International, 1989.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.