APA-viite (7. p.)

HOWARD, J. A. (1989). Consumer behavior in marketing strategy. Prentice-Hall International.

Chicago-viite (17. p.)

HOWARD, John A. Consumer Behavior in Marketing Strategy. New Jersy: Prentice-Hall International, 1989.

MLA-viite (9. p.)

HOWARD, John A. Consumer Behavior in Marketing Strategy. Prentice-Hall International, 1989.